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Section Navigation:

Section 1 - Introduction

Section 2: User Interviews

Section 3: User Surveys

Section 4: Prioritization

Section 5: Roadmap

Section 6: Usability Testing

Section 7: PRD

Ratings and Reviews

Add a new project or select one that you've already created

Interview Guide: 

Target Persona: 

Here are the opportunities I found in my interviews:

Here's a follow up survey I sent to quantify these opportunities: 

These are the insights I got out of the survey results:

Here are the opportunities that ladder up to my objective: 

Here's the opportunity I prioritized and why:

My product strategy framework: 

User Flow Diagram: 

Low Fidelity Mockup: 

Here's what I did learn from the test and what I'm going to do about it:

Usability Prototype: 

Usability Test Plan: 

Usability Test Learnings: